| Design Preference Elicitation |
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Workshop Aim: Develop a unifying view of current and past research on human preference elicitation as it applies to design. Preferences in design can apply to different stakeholders, e.g. users, customers, designers, managers. They can be elicited with different information given to stakeholders, e.g., end users may be given different information than designers, and then merged into a single model. They can be elicited at an individual level or at an aggregate level. They can be used to deepen understanding of causality for such preferences, to build product demand models, to predict user responses to new designs or to support design decision making in general. Relevant research in psychology, marketing, computer science and engineering will be reviewed and discussed.
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Submission information:
Participants should submit a review topic they are willing to present that will include: Topic, 500-word description, 10-20 sample references representative of the topic. Inclusion of a specific elicitation tool that might be demonstrated in real time at the workshop is strongly encouraged. The Workshop Committee will select or suggest integration of presentations and times allocated to provide balance of topics to be presented.
Workshop format:
The workshop will be organized in three parts. In the first part (30 min) we will conduct some real-time experiments, so participants will get a first-hand experience with one or more specific tools. Results of the experiments might be processed on time for the third-part discussion. In the second part of the workshop, select participants will make presentations reviewing relevant research, followed by discussions with all participants (for example, 4 talks of 30 min each including Q&A). In the third part (90 min), the discussion will center around an effort to recognize common ideas across diverse areas (e.g., machine learning and adaptive conjoint) and develop some classification.
Attendees at the workshop need to register either as an addition to the DCC'14 conference registration at a cost of £20, or if not registered for the conference at a cost of £40. Please go the main DCC14 conference page and then to Registration to register.